Carefully planned cross-channel marketing campaigns and other cohesive outreach efforts have the power to boost visibility, increase retention, and drive conversion. To achieve such results, it’s crucial that you offer relevant and consistent experiences customized for each channel. The message should fit the format and style of the specific medium while simultaneously appealing to the customer’s needs. What’s more, your ads need to provide a clear path toward the desired action. An organization can incorporate email, social media, videos, images, or any number of marketing means into this strategy.
For more information on cross-channel marketing, along with an example of a customer’s journey, please see the accompanying resource.
This infographic was created by Cordial, a client engagement platform.
